Fresh Organic Food Market Essay - 1724 Words

Relating to Porters five forces, the two forces which relate predominantly to Kiwi Fresh Organic Food Market are the threat of new entrants and the threat of substitute products/services. Threat of New Entrants New entrants into an industry bring with them the capacity and a desire to successfully achieve market sufficient market share, placing pressure on factors such as prices, costs and the rates of investment required to compete effectively. (Porter, 2008) It is becoming increasingly common within the Organic foodstuff sector for large companies with existing capabilities and large cash flows to enter the market. Threat of Substitute Products or Services Whilst Kiwi Fresh Organic Food Market are essentially competing with Organic foodstuff providers in general, it will be the emergence of location specifically targeting the kiwi organic foodstuff market which will essentially offer kiwi organic food enthusiasts an alternative or substitute product/service. However the objective of Kiwi Fresh Organic Food Market is to encourage engagement and interaction amongst its members, therefore, will also be providing blog areas on website where members can voice their opinion and suggestions as to how Kiwi Fresh Organic Food Market can better satisfy their needs. This along with the fact that there is currently no social network within New Zealand which specifically targets the Organic food consumer base positions Kiwi Fresh Organic Food Market ideally in the short toShow MoreRelatedCampaign Fresh Vegetables, Inc.1539 Words   |  7 Pages Dole Fresh Vegetables, Inc. was incorporated in 1983 and is located in Monterey, California. Dole Fr esh Vegetables, Inc. was previously known as Castle Cooke Fresh Vegetables, Inc. and changed its name to Dole Fresh Vegetables, Inc. in January 1990. The company produces and markets fresh fruits, vegetables, and flowers. It also provides packaged foods such as salads and frozen fruits. 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